This past week we have been talking about how the media shapes both young men and women. We looked at examples from movies, t.v. ads and magazine ads. I learned that the media uses women to sell sex and uses men to promote masculinity. At first i didn't agree that the media has a big influence on our every day lives but then i realized that we are exposed to around 3000 ads per day and most of them are some sexual reference. When we looked at the ads from the website i had seen some of those ads/commercials and never really thought about how they use women to sell their products. I like how dove is going about their advertising. I think that by showing young teen girls that its alright to be imperfect that its leading to higher self esteem. If i was a girl i would definitely invest in dove products. On a different note while i was watching t.v. tonight over an hour span i saw more than 50 commercials suggesting sex. I only counted the obvious ones and i'm sure i missed a couple as well. I also believe that the media promotes masculinity in guys. Every commercial you see its all about being big and tough and putting on his mask that nothing can bother you. In reality thats not how anyone should act. In every ad there promoting masculine products there is always a guy who is ripped with his shirt off and seems to have flawless muscles. In reality this image is almost impossible to achieve. I think its ridiculous how much sex is a part of the media these days.